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July 21st, 2015

21/7/2015

Video blog July 2015

Why Video ??

What makes a video captivating? Gripping? What makes you want to watch a video several times, in a row, and pass it on to every being that you come into contact with? How many videos are truly memorable?

In a content-hungry world where visual media can make or break a company, it is vital that you ask these kind of questions. Most importantly, how do you create compelling video content?

With a forever growing audience, and increasingly visual audience, it is important that your videos stand out from the crowd, have focus, and above all lead to a return on investment.

Ensure thorough planning takes place, before video production. Does your video have a clear message ? Who is your target audience? What is the video’s end goal?

Know your audience. What will engage them? What will appeal to them?

What kind of emotion do you want your video to evoke? Empathy? Humour?

Make sure your video is aesthetically pleasing - does it capture your viewer’s attention?

Do you have the right knowledge to create a compelling video? A skilled crew?

Ultimately, will the viewer want to buy into your brand?

Once you have thought about all these questions, and decided that video is the best medium to promote your brand, it’s time to go ahead and make your film. But if you lack the knowledge and technical skill it can be a daunting process.

Call us and perhaps we could assist in taking you to the next level.

See our contact details below.

Storyboards for Corporate Videos

29/4/2015

Storyboards are an essential part of pre-production. They allow video producers to visualise the video before stepping on set.

Each person interprets a script differently – no matter how many adjectives you throw at them and that’s why storyboards are a great way to ensure everyone is on the same page before shooting starts. The last thing you’d want is a disappointed client because a video doesn’t look as they had expected when they read the script.

A storyboard takes the guesswork away from the client and visually scripts the video.

Storyboards show what the final product will look like – and if you don’t like anything it’s really easy to make changes at this stage.

At first the storyboard will be rough, either drawn or digital.The storyboard generally gives the client a pretty good idea of what to expect

Storyboards are a great visual tool for the client, but they are also really helpful for the people producing the video. With storyboards, you’ll know exactly what you’ll be shooting before you have actually done it. It’s much easier to make any changes at this stage than later on, so storyboards are a great way to plan a project.

Do you require a Mass or Niche Marketing Video?

14/3/2015

Everyone wants to make the next viral video these days. Why wouldn’t you want to reach millions of viewers from a single smart video? While you are after these millions of viewers, so are your competitors.

What is a niche market?

Your niche is what distinguishes you from all the other companies out there. While you may have a general target audience, your niche is the unique services you provide, or the specific interests you cater to.

The Pros of Niche

It’s less money. On the one hand, if you are able to fund a mass marketing campaign, you will reach many more people, and most likely get many more customers than you would with niche marketing. On the other hand, niche marketing allows you to reach your core customer base for less money. Instead of trying to reach everyone, it is more effective to appeal to the individual. It’s easy to generalize populations and mass trends, but in order to garner a loyal audience who really cares about your content it may be more impactful to appeal to specific interests.

What’s your niche appeal?

If you want to market to a niche audience, you need to know what makes you different from all the other companies out there that, perhaps, on the surface provide the exact same service .Your niche is your edge that defines you and sets you apart from the competition.

Niche gives you focus

Once you know your niche, you have a very clear target audience, and understand potential customer’s wants and needs much better than a company looking for a mass audience.

Niche or Mass?

Creating a viral video is a great way to get a lot of attention to your brand in a very quick span of time. But there’s a new viral video every day, and our attention spans are being fragmented and stretched in a thousand different directions with all the content out there. Mass marketing can bring a lot of viewers, but you then risk most of these viewers then forgetting about your brand just as quickly when the next fad comes along.

While there have been plenty of businesses that use mass marketing effectively over a long period of time, perhaps niche marketing, and garnering a loyal following who are more likely to remember your brand long-term is more effective.

10 reasons why video is the most powerful marketing tool

14/2/2015

Why Use Video?

Since its invention, film has been used as an effective way to reach and influence the masses as a form of advertising; the most common of these being television commercials

There is one main reason of why video is important to use.

• Because it sells. That’s it. There is no other reason.

Facts about the importance and benefits of video

1. According to a study by the (University of Pennsylvania) Wharton school of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster. After seeing a video, most prospects will have a greater understanding of the subject or product.
89 percent of consumers will review a video the same day it is received, and about 94 percent of those people will share it with a friend or relative. Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces.

2. Video can help present a consistent message every time for every viewer. Put forward a consistent orientation, training, sales, or marketing message to enable wider audiences and on demand viewing.

3. Video is affordable. It’s no longer just for large corporations. A carefully scripted 2-3 minute video can be more effective and convey as much information as a stack of printed materials.

4. Video can help you reach markets that live training or sales people can’t reach. Video helps you deliver your message to smaller market segments that may never be able to afford your live training services or markets to far away to reach.

5. Filmmaking and its offspring, video, has become the most powerful communications tool of the last 100 years. Video on the Internet is growing quickly, and viewing content online has actually surpassed traditional TV viewing.

6. Video can show your product or service in action, something brochures can’t do.

7. Even though your video may be produced for one or two primary uses, you’re likely to find many other uses for this same video. Your video can be used in trade shows, one-on-one sales calls, shown to groups, or streamed over the Internet from your website. It can be used to attract investors and for other uses. Have the video designed so it can be easily updated to include new products, services and people without redoing the entire video.

8. Video can help a relatively small company look like a much larger national or international firm.

9. Video can be a perfect way to explain a complex process or technical product where the inner workings are hidden from view. Using computer generated graphics or an animation can clearly explain how a product or process works.

10. Video is a cost-effective way to sell or train people on products that require a demonstration in order to be sold or serviced, especially for products that are expensive to move or demonstrate.

July 21st, 2015

Storyboards for Corporate Videos

Do you require a Mass or Niche Marketing Video?

10 reasons why video is the most powerful marketing tool

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Contact us
FLAX FILMS C.C. CK9823729723 VAT NO. : 4830180271 t/a
DC Productions
PO Box 64287
Highlands North 2037
South Africa
Cell +27 82 894 5730

info@dcproductions.co.za

July 21st, 2015

Storyboards for Corporate Videos

Do you require a Mass or Niche Marketing Video?

10 reasons why video is the most powerful marketing tool

Archives

Author

Categories

Contact us FLAX FILMS C.C. CK9823729723 VAT NO. : 4830180271 t/aDC ProductionsPO Box 64287Highlands North 2037South AfricaCell +27 82 894 5730info@dcproductions.co.za

Contact us
FLAX FILMS C.C. CK9823729723 VAT NO. : 4830180271 t/a
DC Productions
PO Box 64287
Highlands North 2037
South Africa
Cell +27 82 894 5730

info@dcproductions.co.za